Our famous beer began with a trip across Europe, when Goose Island founder (and unabashed beer lover) John Hall took a tour across the continent. Pint by pint, he savored the styles and selections of brews in every region, and thought to himself, "America deserves some damn fine beer like this, too." Craft brewing wasn't widely known at the time, but upon return from his European sojourn, John set out to change all that. He settled down in his hometown of Chicago - a city perfect for craft beer, with rapidly evolving tastes and the largest system of fresh water on the planet. And then he got to brewing.
WBC is located in "Hometown USA" - Verona, Wisconsin. It's a fun place to visit, a great place to live, and a darn near perfect spot to brew beer. At Wisconsin Brewing Company, we're excited to be brewing great craft beer for great beer-drinking folks. You'll find WBC out in the community, at the brewery, or anywhere there are good people getting together for great times.
1988. Belgium. Boy on bike. (Ok, make that a young man of 32.) As our aspiring young homebrewer rides his mountain bike with "fat tires" through European villages famous for beer, New Belgium Brewing Company was but a glimmer in his eye. Or basement. For Jeff Lebesch would return to Fort Collins with an imagination full of recipes and a handful of ingredients ready to embark on a whole new journey.